| Department | : Marketing |
|---|---|
| Designation | : Technical Marketing Manager |
| Interview Type | : Normal |
| Salary | : INR 125000 to 200000 per month |
| Age | : 29-60 years |
| Employment Type | : Remote |
| Shift | : Morning |
| Education Level | : Post Graduate |
| No of Openings | : 1 |
About SpyderLab
At SpyderLab, we’re committed to driving innovation in the Web3 space. Our Marketing team consists of dynamic storytellers who bring our vision to life through research, customer success stories, and bold campaigns. By connecting and engaging with key players in the cryptocurrency ecosystem, we are redefining how blockchain technology reaches and empowers businesses globally.
The Role
As a Web3 Digital Marketing Specialist, you’ll take charge of designing, executing, and optimizing multi-channel marketing campaigns that drive pipeline growth and revenue. You will align global marketing strategies with local needs, ensuring seamless execution that resonates with targeted audiences. The ideal candidate is data-driven, creative, and a collaborative team player who thrives in a fast-paced environment.
Responsibilities
- Adapt and Execute Campaigns: Balance global strategies with local market needs, ensuring demand generation campaigns are impactful and regionally relevant while supporting broader company goals.
- Paid Media Management: Manage and optimize paid advertising campaigns across platforms like Google Ads and social media, ensuring ROI and growth.
- Content Partnerships: Build and manage relationships with content sponsors to enhance brand visibility and engagement.
- Compelling Ad Development: Create captivating ad content and copy in collaboration with design and product marketing teams to drive conversions.
- Performance Analysis: Analyze campaign metrics and implement data-driven optimizations to enhance lead generation.
- Audience Targeting: Refine and expand target audiences using performance data to improve campaign reach and effectiveness.
- Cross-Functional Collaboration: Work closely with sales, field marketing, and communications teams to execute marketing initiatives smoothly.
- Multi-Channel Campaign Management: Oversee email nurturing, chat marketing, ad ideation, sponsorships, and search marketing to drive demand generation.
What We’re Looking For
- Proven experience in B2B Growth Marketing and Demand Generation, ideally within a tech or SaaS company.
- Expertise in paid media campaigns, including hands-on experience with platforms like Google Ads, LinkedIn, and Facebook.
- Experience scaling digital programs in EMEA markets, with a strong understanding of localized strategies and multi-language coordination.
- Success in building sales pipelines through online marketing channels.
- Strong analytical skills with the ability to interpret KPIs and guide decisions with data insights.
- Exceptional collaboration and communication abilities, coupled with a keen attention to detail.
- Demonstrated ability to manage priorities and deadlines in a fast-growing environment.
Nice to Have
- Familiarity with blockchain and cryptocurrency technologies.
- Experience with Salesforce CRM and Google Analytics.
- Proficiency in Tableau or similar tools for analyzing complex data sets.
- Hands-on experience with Google Suite and social media advertising platforms.
Why SpyderLab?
SpyderLab is on the cutting edge of blockchain innovation. We empower organizations to explore the limitless possibilities of Web3 technology. Joining our team means being part of a collaborative, forward-thinking environment where your contributions shape the future of the decentralized web.
We celebrate diversity and are committed to fostering an inclusive environment for all employees. If you require any accommodations during the hiring process, please let us know.
Apply now to be part of the Web3 revolution at SpyderLab!
